Blog

November 20, 2012
Have you ever visited a website and been bombarded with information? You know what I’m talking about… a website that is so packed with content it probably could have its own episode of Hoarders.  The average website visitor won’t spend a large amount of time digging through all the pages of a website.  Often, when a visitor is presented with a page with excessive content they become frustrated; they can’t quickly find what they are looking for and will leave the website. When writing content...
November 13, 2012
In 1962, Everett Rogers popularized a theory that seeks to explain how, why, and at what rate new ideas and technology spread throughout cultures.  In the age in which we live, the rate at which people embrace new technology seems to be always increasing.  People are more eager than ever use the latest and greatest.  The traditional bell curve (as shown) has arguably been becoming narrower in a lot of ways.  For example, where it used to take a few years for people to upgrade their cell...
October 09, 2012
I recently revisited a book I’d read some time ago called Why Johnny Can’t Brand, and was reminded of some important concepts.  If you’re looking to strengthen your brand, here’s a quick review of some aspects of your business that you might need to re-evaluate. In his book, Bill Schley emphasizes the importance of establishing what he calls your ‘Dominant Selling Idea.' In other words, what does your company do better than anyone else, and how can you get people to associate your company...
October 04, 2012
If you operate a bank, credit union, insurance agency, or Investment Company, your business can gain significant exposure through financial services advertising and marketing. A creative websites can attract new customers to your brand and help differentiate your services within the marketplace. You have many choices when you decide to produce your new financial website, which is why consulting a professional firm such as AltaStreet can be extremely helpful. When consulting with a firm,...
September 27, 2012
From mobile phones to desktops, and iPads to netbooks, users are visiting websites from an ever growing list of devices. In Q4 2010, the sale of internet capable mobile devices surpassed sales of desktops and laptops (source), and mobile sales have been increasing ever since. What does this mean to website owners? It means that it's becoming more and more likely that your next site visitor will be using a mobile device. Mobile friendly websites have been largely an afterthought in the web...
June 21, 2012
Over the past few years the invent of online social media has added a new medium for businesses to reach out to their customers.  But with all this change in online communication, one thing hasn't changed: compliance regulations.  While FINRA has made a good effort in defining what you can and can't do, for the most part the regulations are the same now as they were 5 years ago.   So does it really make sense to add one more line of communication that needs to be archived and monitored?  ...
March 28, 2012
It's very easy for those of us working with the financial industry to ignore the growing trend of mobile usage with a simple excuse: the financial industry is slow to adopt new technologies.  And for the most part this is true.  But even slow adoption leads to adoption eventually.  And in the case of mobile, this technology is coming fast and furious, so adopt or get left behind. It sounds a bit dramatic, but let’s look at some web trends over the past year: 70% of smartphone users access...
March 06, 2012
Advisor website design can be a complicated and confusing ordeal. Although there are thousands of website designers out there, very few of them possess the expertise required for sites in the financial advisor industry. There are three questions you should ask yourself when beginning to develop a website: Does my website help fulfill a purpose?  The design process can only begin when you know what you are trying to accomplish. Are you trying to attract new customers with your site, or do...
February 16, 2012
AltaStreet Financial Web Design is a web development and online marketing company based in Layton, UT. We are seeking an experienced PHP developer to lead our efforts in establishing AltaStreet as the leading website development and hosting company in the financial industry. This is an in-house position, so applicants outside of Utah need not apply. Minimum Position Requirements: BS in Computer Science or related field 3+ years of professional experience with PHP Experience with AJAX, XML...
January 26, 2012
The AltaStreet Content Management System (CMS) is built around one simple concept:  Flexibility.  Our goal is to allow you to create a website that represents each of our clients' uniqueness.  Our focus on flexibility provides limitless possibilities in design, functionality, and content layout.  This post will talk primarily about the two elements that provide so many possibilities in organizing your content, pages and blocks.   Pages A website contains many types of content, such as...

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