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December 18, 2012
Passwords are required for nearly everything now. I think they are so common now people tend not to keep passwords safe or strong. Here are a few tips that might make it a little easier. Let’s start with what makes a password strong. A strong password, of course, is something hard to guess. Single words from the dictionary are easy to guess and easy for a computer to crack. Try using a combination of words, best if they aren’t commonly used together. Try mixing upper and lower case letters with...
November 20, 2012
Have you ever visited a website and been bombarded with information? You know what I’m talking about… a website that is so packed with content it probably could have its own episode of Hoarders.  The average website visitor won’t spend a large amount of time digging through all the pages of a website.  Often, when a visitor is presented with a page with excessive content they become frustrated; they can’t quickly find what they are looking for and will leave the website. When writing content...
November 13, 2012
In 1962, Everett Rogers popularized a theory that seeks to explain how, why, and at what rate new ideas and technology spread throughout cultures.  In the age in which we live, the rate at which people embrace new technology seems to be always increasing.  People are more eager than ever use the latest and greatest.  The traditional bell curve (as shown) has arguably been becoming narrower in a lot of ways.  For example, where it used to take a few years for people to upgrade their cell...
October 04, 2012
If you operate a bank, credit union, insurance agency, or Investment Company, your business can gain significant exposure through financial services advertising and marketing. A creative websites can attract new customers to your brand and help differentiate your services within the marketplace. You have many choices when you decide to produce your new financial website, which is why consulting a professional firm such as AltaStreet can be extremely helpful. When consulting with a firm,...
September 27, 2012
From mobile phones to desktops, and iPads to netbooks, users are visiting websites from an ever growing list of devices. In Q4 2010, the sale of internet capable mobile devices surpassed sales of desktops and laptops (source), and mobile sales have been increasing ever since. What does this mean to website owners? It means that it's becoming more and more likely that your next site visitor will be using a mobile device. Mobile friendly websites have been largely an afterthought in the web...
June 21, 2012
Over the past few years the invent of online social media has added a new medium for businesses to reach out to their customers.  But with all this change in online communication, one thing hasn't changed: compliance regulations.  While FINRA has made a good effort in defining what you can and can't do, for the most part the regulations are the same now as they were 5 years ago.   So does it really make sense to add one more line of communication that needs to be archived and monitored?  ...
March 28, 2012
It's very easy for those of us working with the financial industry to ignore the growing trend of mobile usage with a simple excuse: the financial industry is slow to adopt new technologies.  And for the most part this is true.  But even slow adoption leads to adoption eventually.  And in the case of mobile, this technology is coming fast and furious, so adopt or get left behind. It sounds a bit dramatic, but let’s look at some web trends over the past year: 70% of smartphone users access...
November 23, 2011
Good graphic / logo design does not create itself. It takes research, time, talent, and a lot of work. The web is cluttered with thousands of designers that flaunt quick turnaround and cheap prices - and quick and cheap is exactly what they provide. Here at AltaStreet, we take pride in every graphic / logo design job that comes to our table, giving it the time and attention it deserves. So what is the AltaStreet design process?  Each graphic / logo project goes through the following design...
November 18, 2011
As with any project you start, gathering essential information upfront is not only beneficial to a successful output, but will also save you plenty of headaches throughout the process. The more understanding of your desired outcome the smoother the project goes. Company-related questions Do you currently have a website? What is the URL? Describe theservices you sell. Who are your main competitors? How do you differ? What are your top 3 frustrations with your current website? What do you...
July 08, 2010
From bamagazine.com: Dear readers: A colleague — a non-designer — wrote to me last week asking for help in hiring a “creative services lead” to head up a new project for his business. What should he look for in a designer? Here are the eight qualities I like. Read the original article

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