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April 07, 2010
From the blog of Seth Godin I got an email from someone who had hired a consulting firm to help his company find their true brand selves. They failed. He failed. He asked me if I could recommend a better [consulting firm]. My answer: The problem isn't the consultant, it's the fact that if you have to search for a brand essence, you're unlikely to find one.   Standing for something means giving up a lot of other things, and opening yourself to criticism. Most people in the financial...
March 22, 2010
Business owner, you might want to friend Facebook. A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information. “You need to be where your customers are and your prospective customers are,” said Clara Shih, author of “The Facebook Era” (Pearson Education, 2009). “And with 300 million people on Facebook, and still...
February 09, 2010
"A new study from consulting firm Kasina came out this week revealing asset management firms’ use of social media. According to the study, 39% of firms are on LinkedIn, and between 20% and 25% are on Facebook, Twitter or YouTube. Even more interesting, while a whopping 84% of asset management firms believe social media will have a lasting impact on financial services, only 48% engage in some form of social media. Why the gap? Because, according to the study, 74% of firms feel inhibited by...

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